01
Medium
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Medium
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SIZE WISE
826 Marquette, MI
Branding
Brand Identity Design
Logo Design
System Design
Merchandise Design
826,
Tutoring,
Marquette,
Michigan,
Duality.
826 Marquette, MI
Branding
Brand Identity Design
Logo Design
System Design
Merchandise Design
826,
Tutoring,
Marquette,
Michigan,
Duality.
Concept:
A brand identity system for 826 Marquette, MI.
Execution:
SIZE WISE is Greater Marquette’s great little store of big and small for the greatest small town in the big upper peninsula.
Like the many dualities of the city of Marquette, including the strong contrast between summer and winter and the varying perception of its own size compared to the rest of the Upper Peninsula vs the Lower Peninsula of MI, this store aims to play with your perspective, showing a juxtaposition and duality of size.
Here, the goal is to Stretch Imagination, Expand Wonder, and Heighten Curiousity.
A brand identity system for 826 Marquette, MI.
Execution:
SIZE WISE is Greater Marquette’s great little store of big and small for the greatest small town in the big upper peninsula.
Like the many dualities of the city of Marquette, including the strong contrast between summer and winter and the varying perception of its own size compared to the rest of the Upper Peninsula vs the Lower Peninsula of MI, this store aims to play with your perspective, showing a juxtaposition and duality of size.
Here, the goal is to Stretch Imagination, Expand Wonder, and Heighten Curiousity.
“Greatings from Greater Marquette’s great little store of big and small for the biggest small town in the big Upper Peninsula.”
Process:
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